Categories
cinema: hindi FRS

FRS: Pathaan (2023) 

So you all know what an FRS is right? Right? 

Welcome to the YRF Spy Universe – which only means that YRF will make the same film with different heroes and tease you with winks, cameos and post credit sequence madness for the next 25 years.

Time for you to start an SIP under YRF Spy Universe and keep investing 100 rs every month considering inflation and all that. 

<Giving platform for long faced Bollywood fanboy -LFBF, because we encourage diverse opinions, but we don’t think you can follow Bollywood and have deep opinions, but nevertheless or as they say Koi Baat Nahi>

LFBF: Yeh review bhais, for Marvel movies you spent hazaar and hazaar rupaiyya, but if Bollywood does you will make fun na? 

Koi Baat Nahi, but Bollywood is back. 

-101: For everyone who uses any variation of Bollywood is back, SRk is back, once a king always a king, king for a reason, king who unified the earth – wait, that was King Solomon right? SRK is King Solomon? 

No viewer will get even one paisa if Bollywood is back or not back, this is like buying one Mango and telling the whole Salem Mango Industry is back!

But Mangoes are good, they mostly taste well, they are also called the King of fruits..

LFBF: Abbey, only SRK is King.

Isn’t he a Pathaan? 

Nevermind, the point is that he is back. 

121: Not surprising for a Bollywood film, Pathaan begins in Islamabad. 

In fact it begins in an oncologist’s office in Islamabad where a General is getting his diagnosis. 

How many years does he have to live, he asks.

Three, the doctor says. 

Just when you thought that this is going to be a touching portrayal of a Pakistani General coming to terms with his own morality, the TV blares out that Article 370 has been revoked. 

Yes Oncologist in Islamabad take their news seriously and have 24*7 always on, even while consulting. 

56: That brings us to the introduction of the main baddie of Pathaan who is simply named Jim, so that you know that absolutely no writing went into his creation.

Jim is just John Abraham. His smile is the same as in a Garnier Men advertisement. 

<FRS not sponsored by Garnier Men>

This by itself is not bad, in fact it is one the saving graces of the film – that the film lets John Abraham be himself. 

We can even imply that for the moments he is away in this movie, we are probably thinking Jim … we mean John would be working out and preparing for his attack (or working for Garnier Men) 

Also how did he escape from Somali pirates to start OutfitX? Did captain Philips save him? Is Captain Philips part of the YRFSU? 

-20: Low effort in naming.

 the shadow terrorist outfit employed by the said Pakistani General is called…Outfit X 

-97: movie asks to us to take it seriously when the counter terrorist outfit is name JOCR (Joker oh so so funny)

JOCR is Joint Operations and Covert Research.

Even basic nomenclature enthusiasts would know that it sounds right when it is called Covert Research and Joint Operations (CRJO) and anyone who has seen the film knows that there is nothing covert about their operations.

Joint…let’s come to that in a bit. 

Brace for a small diversion on Japanese philosophy 

Someone said, speaking at the Cancer Institute in 2013

“This place offers hope, and hope brings about healing. When the Japanese mend broken objects, they aggrandize the damage, by filling the cracks with gold. They believe that, when something has suffered damage, and has a history, it becomes more beautiful. This indeed is true, for the millions of cancer survivors, who have come out stronger, and more beautiful than before.”

This is indeed Kintsugi , a beautiful philosophy indeed of looking at breakage in an object as part of the life of the object itself and a good allegory for organization which finds a place for agents who have been put out to pasture. 

And when Pathaan was explaining Kintsugi to his boss, the only thing I could think of was this quote. 

If you know who this someone is, let us know in the comments below. 

#EngagementTactics 

-37: Movie takes a good allegory and goes nowhere with it. 

This was supposed to be a film about broken agents finding their place and we barely know anything about Pathaan’s colleague, except that one guy is called Rishi and another guy is called Raza and a girl once or twice uses the phrase “dark web” 

+80: Darkweb as the source of all intelligence info, this is going to be a recurring theme. 

As for JOCR, we don’t know what they exactly do and how they facilitate joint operations. 

For most part JOCR seems like a travel desk for Pathaan to go from one country to another and Dimple Kapadia maam seems likely to join the long list of film intelligence heads who could not contain her over enthusiastic agents. 

-300: Intelligence Failure MAX (iMAX)

Middle Eastern countries are not going to like this film as a major attack on their country happens in broad daylight and there is absolutely no one there to stop it or take action later. 

+200: Villain will explain his entire purpose, mission statement, how he aims to achieve it and all specifics to hero, because of course people forgot how to write character motivation anymore 

But this is positive because , audience is now clear what is going to happen for the next 2 hours or so

FacePalm to folks who said that playing Ae Watan as Jim’s signature whistle is part of character development.

-96: Time saved in naming key aspects and characters in the film could have been used in creating better graphics. 

At least some of Pathaan would have been admissible if the graphics had been more relatable to a large section of the audience. 

Here it was relatable to 8 bit video game players who are of course a small section of any audience

-120: Movie thinks we will take it seriously because it has helicopters. 

Whenever the movie unit feels that there is a dip in viewer interest, they introduce a helicopter. 

In the dubai sequence they introduce two, that should tell you a lot about that sequence. 

For a moment, we thought that they would bring a helicopter into the theater hall, considering Pathaan loves flying one in enclosed spaces. 

+85: Jim treats helicopters like how Kamal treats vellai the cow in Singaravelan

Yes, oddly for a film named Pathaan, the most registered character is Jim- it is in no way a well written character but by the end of the movie we know nothing about Pathaan, don’t know his skills, his pain, his fear, his signature moves- maybe that is what they will explore in the universe. 

-701: Pussyfooting screenwriting: I kind of get what the writers are going for, something like Star Trek: Into Darkness or Skyfall or even SRK’s own Main Hoon Na

Where the antagonist is created because of the attitude of the state implying that the all is not well with the state and its machinery- but does not beyond that.

Much like how the allegory to Japanese Kintsugi is introduced, this is introduced and not at all taken forward. 

Which made feel like if you do want to say something, say it openly and I agree saying that takes real courage but at least more admirable than writing 20 rupees dialogues like ‘Give your Mother India my last goodbye’ etc 

Also why is Jim’s signature BGM an old creaking door? (It’s even in the trailer) 

But we will give them some leeway as this being a commercial filmmakers have to appeal to everyone and hence ultimately no one, not even ISI agents. 

-27: ISI Agents are not going to like this movie.

-33.33: Empowered spy heroine template 

The ChatGPT inspired writing of Pathaan comes out more clearly in the way how the character of Rubina Mohsin is written. 

Atleast she gets a good name- Rubina Mohsin. 

First we are of course introduced to the glamor element where she has to entice our hero into doing things and then as an afterthought, the action.

When the final battle becomes clearly Jim vs Pathaan (what else?) , Rubina is given a gatling gun type sequence. 

It’s so lazy that even Jim makes fun of the repetitive RAW hero falling for the ISI heroine trope within the Yash Raj Spy Universe. 

So much for self-awareness. 

+97: Speaking of self awareness, we can see that the Yash Raj Spy Universe has already taken to the quippyness of the MCU, in fact the closest character that Pathaan resembles is Robert Downey Jr’s portrayal of Iron Man (there is also a scene with the touch screen etc) 

Which like in MCU was refreshing when they did it but they themselves effectively killed it later down the line. 

Good luck Yash Raj. 

-102: Expected twist during Interval is expected 

Pathaan literally suspect that one character who just moments before sang a song which says like “world has not seen my true colors”

Bhai, how is he employed in intelligence? 

-78: The intelligence community is not going to like this movie 

For a movie about spies, espionage and missions there is very little thinking and more throwing of terms like Raktabeej. 

Basically the most interesting stuff are the most boring in Pathaan and they think that slow motion action with shotgun sequence will make us believe it is otherwise. 

-58: Neat segue into action

As expected there is an ice planet fight, there is cityscape fight, there is a jetpack vs jet pack fight – but it is not audacious or inventive. 

Some even don’t register and are made with the “We’ll do everything that South ka films do” attitude.

But South ka films have marinated in this genre for decades and what they do come from a place of love. 

They also swing for the fences, involve inventive action sequences and tell an epic story. 

There is no shame in being inspired by other films (previously mentioned) , it is not even wrong to use the same devices, twists and turns – but what differentiates one film from its derived class is what it adds new to the genre and to the movies it freely borrows from. 

LFBF: All that is fine, but Pathaan is 700 crores + bhai! Not even counting the number of times people will come to theaters to see THAT cameo- we have done what South Ka movies have done and SRK will reach 1000 crores. 

Bolly is back!

That’s true, slightly quoting the film

don’t ask what an SRK movie can do to you, ask what you can do to make an SRK movie reach 1000 crores? 

Jai Hind

Vanakkam

Team FRS

Categories
cinema:tamil FRS

FRS: Anbarivu (2022)

So you all know what an FRS is right? Right?

We would like to start by wishing all our readers a very Happy New Year, let’s just hope there are less movies with narration this year.

-10: Narration, there goes our new year wish, all the best to us. This is not a complex story, as in, this is just another village vs village story and there are at least 3000 ways to tell this without having to have narration.

Since we are blog that does not just raise questions but also provides solutions: makers can actually name the movies with the same premise so that audience can directly connect

-5: Narration by Vidarth, who is kind of like the principal antagonist, beginning with his narration almost feels right as the movie progresses, but then this narration comes to nothing and his narration is also not followed through.

I wish to start a new business by sending a daily whatsapp/text reminders to directors and writers on set, it would just read the following.

Daily Reminder: People are not dumb.

That seems like a good segue to our next point

-50: Twins

If you thought that the village vs village was a done to death in Tamil cinema then you are in store for another repetitive story jumping off point- separated twins.

It doesn’t bother us that Anbarivu picks up familiar themes, it only bothers us that the director is brazen with the- “yeah yeah, we know you have seen these movies before, but did it have Hip Hop in them?”

Yes Hip Hop is the differentiating factor in the film, but not always differentiating factors are good. And this time he comes in twos.

-300: Napoleon plays a quote-unquote majestic village headman, where people ‘respect’ him for what he is, his weekend hobby is to fight in riots with neighboring village folk.

There is undeniably a caste angle here and an intent to show that caste violence is a sickening thing and slip in a message about equality, but how does the director think that a two hour 45 min film which glorifies such violence for two hours and 20 mins expect us to believe that such a transformation can happen in the last 25 mins?

Hehe, it can, possibly with powerful filmmaking. Run time is not an indicator of impact, but here it seems almost like a casual turn the movie takes towards the end.

Also the Napoleon character is applauded in the end, because he ‘accepts’ that he was wrong etc. Boss he must also be in Jail, so must the Anbu character.

-120: Generic Maduraikarans: funny like one specific thing becomes relatively mainstream it completely loses its specificity, ever since Maduraikaranisms were taken up as major characters in tamil films, they have ever since been reduced to stereotypes who spout words like Sambavam, Rathabhoomi etc

Tiring.

-60: Ragging in Canada university

-23: Hero’s dad becomes president of IDFC or something in Canada and this is celebrated by Canadians on TVs and billboards etc

-101: Hero gets slow motion entry because he is hero and most of the village cheer him because he is hero, do educate us city types, do villages like these exist?

Also village celebrates hero’s birthday with Jallikattu, of course there was going to be Jallikattu in this movie

+45: Murattu Kaalai Ex Machina

If you know, you know

-25: Heroine thinks that all foreigners are in open relationships, hero thinks that all village love is true and pyoor etc, so he must marry a pucca tamil girl etc

+56: Irritation as a plot propulsion device

Somewhere I feel that the director is very perceptive, he understands that the material at hand can bring about much irritation to the audience, so much so that he incorporates this as a theme

Arivu irritates his thatha in the village

Anbu irritates his appa in Canada

So yeah, that’s about it.

-20.9: Delayed Thaai Paasam Gratification + with Amma song

-59: Movie is confused max, it believes that it needs to be a commercial film and hence needs to add commercial elements but also realized that these commercial elements are also regressive, so movie cannot make up it’s mind, so it makes one of the twins a woke reformer (something of the sort)

+30: But I would also like to come clean, that on a Saturday with an impending lockdown, the second half of this movie was quite calming even though the first half (my division not the movie’s) was quite aggravating.

The second half gives chance for all the characters that were introduced to come together and in their own ways complete their respective arc. It’s not the most organic of stories but somehow seemed “well-set”, Anbarivu also benefits from a good supporting cast who can sell this story and make up for whatever is lost by the casting of the leads.

And in this Vidarth really was interesting.

-87: It’s not a village movie unless there is a foreign corporate power trying to take over the lands of the people

Etc

Yeah I know.

Subam

Team FRS

Anbarivu is now streaming on Disney+Hotstar

Categories
cinema:tamil FRS

FRS: Annaatthe (2021)

So, everyone here knows what an FRS is right? Right?

At the outset, Team FRS would like to wish everyone a Happy Deepavali.

May this festival of lights…

Editor: Enough, I’m done with festival greetings

Writer group: we haven’t even started and also can we add the now popular phrase “from us to you or from ours to yours, chief?

Editor: No! (shouts)

Let’s just stick with the FRS, okay? Already our brand is too weak, we haven’t done an FRS in months.

Just begin.

-101: Annaatthe begins with a voice over. Always beware of narration boys! Funnily enough this narration is never followed through again the movie. It is only used as a lead in to take us six months back.

-45: People of Kolkata are eager to know who is Annaatthe, they are also using the hashtag #whoisannaatthe, but we know that Annaatthe beats up gangs who hold black money of the rich and famous, so pretty much an underground operation, why would the media be covering this and why would people on the street want to know who Annaatthe is?

Cut to Soorakottai.

+52: Obviously hero is village president, but he is also arbiter of local fights, deliverer of pearls of wisdom and doer of kurumbu, singer of songs and dancers of the (omkaara) koothu

No need to mention that everyone from 6 to 60 love him, because he is hero.

Do villagers really love this kurumbu doing hero or is this a Kollywood based reality?

Also also innocent and cheerful villagers are innocent and cheerful.

<Idea Moment>

How about a story where the villagers are actually irritated by the doings of the kurumbukaara hero types because their innocence and mischievousness always come in the way of you know, farming and they send him to Kolkata which is actually a place where the kurumbukara hero learns reality of life, work etc.

</Idea Moment >

+31: Rajni’s hair for being the representation of bounce, at times it seems like it is a separate organism with its own thoughts, wants, needs and ideas.

Did someone say idea?

<Idea Moment>

Rajni’s hair develops its own consciousness and starts to pick up radio signals whenever there are wrong doers around him, it’s mostly like a on the body travelling sidekick cum guide which helps him clean up crime.

</Idea Moment>

+155: Rajni himself for being the embodiment of enthusiasm, he does so much in this movie, more than all the rest of the cast, more than all the list of writers credited, more than what he is supposed to be doing.

It’s a pain to watch, but also at the same time painfully admirable that someone has so much spirit in trying to retain an audience.

But can he do it alone?

Umm

400: Paasakara Psychos

If you popped in (your mouth) popcorn every time someone says Paasam (affection?) in this movie, then you will run out of popcorn within the first few minutes, if you want to continue with eating popcorn and counting the word paasam be ready to break your FDs, because Popcorn is costly bhais.

Also, this family is full of Paasakara psychos that it is literally their affection which brings out the main conflict between Kaalaiyan (Rajni) and his sister Thanga Meenatchi (Keerthi Suresh).

Paasam is above everything and controls everything, it’s almost like Kaalaiyan and Thangam are possessed like in a horror film, also people around them are enablers, except the comedian who as usual sees the inanity of this situation?

Would you shower affection so much that they break themselves?

Disturbing to say the least.

Editor: please order more coffee, our writers need it.

Owner: no money, just publish and get done with it.

+19: But the ensuing drama for about five minutes is one of the best, Rajni also has a brilliant Siva conflict moment earlier in the movie where he needs to get his sister married but does not really want to.

As the saying goes, obstacles are good but conflict is always better.

Obstacle is when the hero needs to overcome something to accomplish something, conflict is when hero has to overcome something but doesn’t really feel like doing this.

Siva really does conflicts really well and Viswasam is one of the best mainstream movies which did this well in the last decade and we can keep typing away on the conflicts in Viswasam, but this is not that blogpost, that is a different one.

Here the conflict is small and it hardly registers. Siva has shown he could do it, but not always past experience leads to similar performance in the future.

<Cut back to Kolkata>

Editor: Wait a minute! Did you mention about how Meena ma’am and Khushboo ma’am brought in the nostalgia element and how people were transported to the 90s etc.

Writer group: were we?

Editor: get on with it.

<Cut again to Kolkata>

Kolkata the city where it is always Durga Puja.

-103: To reinstate that we are indeed in Kolata, Keerthy Suresh is asked to run on Howrah bridge and Victoria Memorial.

We mean…

-67: Something something happens and we find ourselves with our first major villain.

-50: something something happens and we find ourselves with the second major villain.

The something something here refers to the designed action sequences which technically should be fun to watch, but since we don’t have any real stakes here and since both the villains are no match for Rajni, there is no swarasyam left with us the audience.

Swarasyam, there’s a good title for the next Siva and Team movie.

Editor: Do put in a word about the villainous roles of Jagapathy Babu, the audience will like it.

Writer group (in unison): we write for ourselves, who cares what the audience like.

Editor: Waiddaminit! Something struck me, you guys were telling about the paasakara psychos right? Where affection itself becomes deadly to those involved?

Writer group (in unison): Yes!

Editor: So it could be like Siva’s reading of the Rajni phenomenon itself, so many people love him and the pressure just gets to him every time he makes the movie, the love they have for him could be a deterrent to what he could do on screen, it almost becomes a controlling force.

Maybe Siva and Team did experience this deadly affection pressure when they were writing the film and thus he put all that into the movie?

How is this interpretation?

What do you all think?

Writer group (in unison): We are not film companion, sir.

Subam

Team FRS

Categories
cinema:tamil

FRS: Eeswaran (2021)

So you all know what an FRS is right? Right? 

FRS: Eeswaran

+120: For the director for keeping the movie to a runtime of just 2 hours and that’s perfect, without the songs this would be the ideal Tamil movie length standard.

Let us explain, deep down there is a hole in the OTT watcher’s heart to watch these template big hero films, call it the comfort of the familiar or just Stockholm syndrome or Madras day celebrations, but while watching it rationality kicks in (irrespective of which stock we are from) and us FRS writers especially worry about the time that we spend on these things. 

2 hours is perfect. Let’s save this and give it to the next generation as heirloom. 

<Auto Pinnadi Ottalam Stuffs- segment sponsored Vivek & Co>

Any Big hero movie above 120 mins, must be miniseries. 

</Auto Pinnadi Ottalam Stuffs> 

-45: Narration, director begins by introducing the entire Periyasamy (Bharatiraja) clan,again and again we have told bhai, why make movies when you can make audiobook types. 

This syndrome comes from “basically all humans are storytellers” type romantix. Please. 

+11: inspired casting of Manoj Bharatiraja as the young version of the legendary directory

+22: Infact Manoj and senior B are few of the good things in Eeswaran.

-13: Hero has the tendency to slap someone inadvertently.

Hey watch your hand buddy

-70.9: No amount of justification will make you believe why a hero is so hyped in his village, in fact when you get to know the reason you question the hype even more. 

But we do agree, this is a slight improvement in writing from the other films in which hero is hyped in his village/town/city/nation/gated community just because he is hero. 

+101: Josier Ex Machina 

Raymond Chandler used to have a tip for writers which went like, “if you don’t know what to do next, have someone with a gun come in.” 

Suseendran replaces the man with the gun to the astrologer with the cowrie shells, who sets things in motion 

All this provides a good setup, but when the director does it again, it felt like this was the only idea in the film. 

-45: Movie uses Covid as a setup to get the main characters together but the pressing reality and need for social distancing and masks are reduced to comedy, it almost as though feels that the characters are not serious about the pandemic.

Josier has more influence than the doctors, that should tell us something about society bhais.  

Example: heroine believes that hero will not get covid because he is hero and in effect their kids wont too. 

Example 2: Family closely interacts with covid positive patients but miraculously, all of them, test negative

Yes, the movie was made after the first wave, and it is still a movie, but thought we should point it out. 

-101: Pandemic movie has no characters wearing masks

-67: Romance as character detail: Heroine has nothing to do in her character sketch, hence she falls in love with the hero.

+98: Movie is a callback of all movies which are callbacks of the times when all family members lived together, the times when cousins played yard games and the men drank their way to happiness and women toiled in kitchens to put up feasts. Those times, yes. 

-40.6: Eeswaran seems to have some kind of nervous issue, is it Tourette’s syndrome? He shakes his head and fingers with vigor before he says anything important like a punch dialogue, but mostly the negative points are for taking such medical conditions seriously. 

But we cannot help but ignore such things in a film which was shot during the pandemic and has a comedy sequence literally on the symptoms of covid 19

+33: It’s not an STR movie unless someone makes a reference to his coming late in films. 

+22: Hero and his friends think that speaking fast is comedy.

-92: Snakes are not going to like this film. 

-43: Nolan brothers are not going to like this film, we mean… they spend years to come up with ultra complicated plots and other visual elements to get us to the theatre, here’s Susi just saying a simple revenge is plot enough to make a film. 

Send a man to jail and he will come back to kill your family, all the rest is just STRisms and a Dsir bait scene in the trailer. 

Eeswaran help us all! 

Subam. 

Team FRS

Categories
cinema cinema:tamil FRS

FRS: Bhoomi (2021)

So you all know what an FRS is right? Right?

Even before the Big Bang, there was agriculture

+25: For #JR25. Nandri Vanakkam. 

+12: a long time ago in a galaxy far far away types opening for this movie which opens in one corner of the universe and zooms in on planet earth, because the movie title is Bhoomi (earth), of course while the credits play.

+101: from the very first we know that Jeyam Ravi has actually done two world (bhoomi)changing things

  1. Help humans live using carbon dioxide instead of oxygen by inventing one mathirai (tablet) 
  2. Recreate Mars’ climate on earth and use it to grow plants.
Space X Samudayam

-11: That the movie will not choose to focus on the exciting stories behind these breakthroughs, tells a lot about the movie. 

+33: Director Lakshman’s screen credit comes immediately after Jeyam Ravi says, ‘give me one seed and I shall create a new world’ (whistle moments for fans of the director) 

-21: Movie missed the opportunity to name itself ‘Seed-an’ because most of it is about Bhoomi’s search for potent seeds only. Yes, the hero’s name is also Bhoomi, movie name is also Bhoomi, planet name is also Bhoomi. 

FRS Trivia Thagaval sponsored by Wikipedia 

Keen watchers will remember that Vijay’s name in Kaavalan is also Bhoomi 

+12: When American media asks, the hero will say that his hero is not a scientist or an inventor but a humble farmer from his hometown. 

Annadata -1, America- 0

+1776: NASA salaries are so good that Bhoomi can buy villa which is miga miga arugil to the Statue Of Liberty (ofc)

+101: NASA employee policies are so good that suddenly Bhoomi gets one month leave, just before a potentially universe changing mission.

-40: Said humble farmer is played by Thambi Ramiah, his screen duration can be immediately guessed based on the paavam face that he is having and the number of paavam family members in his house. 

Oops spoilers. 

-35: Heroine is a bayandha subhavam types, although this initially used as comedy material, this character trait is lost as the movie progresses. Boss why you introduce characteristics and then forget it mid-way.

-323: As usual, as is typical of Kolly thinker movies, officials, police, IAS officers and politicians are all bad people and have no redeeming qualities. So, obviously, all 4 make up the nasama villain set vs our NASA hero. 

+90: Hero displays scientific temper, wow Kolly thinkers! 

-90: Hero displays scientific temper in all the wrong things, like taking the strand of hair from the heroine and analysing it to find what emotions she was going through 

-41.2: Over the course of the movie, the hero loses the scientific part and only has the temper. 

-17.8: Movie runs around a bit before becoming the usual corporate is bad and zero sum game template, usual diet of Kolly thinkers. 

+14: Seems director is also subscribing to all the conspiracy video channels that some of the FRS writers are too, movie suddenly makes a turn to reveal the main villain as Richard Child (possible play on the Rothschild family) and 13 others who control everything in the world

Child is the father of the (bad) man group

+69: Bhoomi is also a worthy addition to the drone camera pandemic that is plaguing the Kolly industry, most of movie is in bird’s eye view 

For five minutes, movie also is shot like “Life of Ram” from 96 when Bhoomi and his schoolmate go in search of potent seeds from the tribes who live in the forest. Of course, they are still doing untouched agriculture.

-75: Rest of the movie is just Bhoomi vs Richard Child speaking to one another in slow voices over the mobile phone which in Kollywood is dubbed casually as “cat and mouse game”, only this game is not interesting only. 

+36: Something something happens and Bhoomi decides that he will be starting his own ‘farming corporate’ and now movie is about homemade cola companies vs foreign cola companies

-36: but earlier it was against corporate itself, but now suddenly they are okay with Indian companies that exploit agri lands, such water and pollute environment

Decide Bhoomi, who are you fighting??? 

-100: Bhoomi and his new brand, imaginatively titled “Tamizhan” will accept capital from Indian corporate houses, but will not strike a deal with them to use their distribution networks, but why? 

Men of culture, agriculture

Also why would you launch your brand across the country on the same day so that villain can easily cut-off/buy-off all your produce?

Other notable Kolly viruses ( segment sponsored by Chitra & Co ) 

Short term virus- it originated in the “one song la millionaire” trope, now it is extended to represent one montage le systemic change. 

Bhoomi is an immediate montage success and now all farmers want to be like him, so he even goes on a talk show to convince his fellow farmers, who are immediately….wait for it…convinced. 

Same virus reappears when Bhoomi wants to launch all products of the Tamizhan brand across the state on the same day (pongal) ! But why ? Can start in a region and then scale right? Looking at how customers react to your product etc? 

Maybe the director thinks that selling products and releasing movies are the same thing, we don’t know, just guessing. 

Like…never mind.

That brings us to the next virus, which is the identity virus, every battle is ultimately a battle to bring down the Tamil Identity. 

In Bhoomi, this is planned by Richard Child on a global scale and to much of Bhoomi’s advantage it is this virus that ultimately helps his cause. 

People will buy products just to save their Identity, quality of product and all no one will check? If it is from the Tamizhan brand then people will buy, it seems.

What if corporate guy is actually giving a good product at a low price? Are you guys gonna shun them just because he doesn’t share your identity? 

So many questions, but no answer from Kolly Thinkers. 

So many viruses in Kollywood, let’s chronicle some more in the FRSs to come. Chitra & Co is in no way responsible for the content, that they run a pharma business should not be of anyone’s concern etc disclaimer. 

-43: If you have read till here, you will probably be tired, just like how we felt after hearing the “Tamizhan Endru…” BGM for every act (in slow motion) that the hero does in the movie

-27: All songs whenever, wherever.

As we sat to compile more points, the FRS writers realized that the movie sneaked in a brand promotion for one of the veshti brands that the hero endorses. But since that is Indian corporate, it’s all allowed. 

Yeah so. 

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Subam.